Aye, Xbox, Cable TV & Boxee Box for 1080p Movies/TV Shows.
As far as Sony vs Panny vs Samsung, I really don't mind investing the cash if there is a real benefit to doing so, I'll have to start reading some material.
There is also the issue of me not knowing where i'll be living and therefore how big the living room will be, so perhaps if I'm in a tiny apartment, I buy a smaller (better) tv. However, in general I want to buy quality over buying a MASSIVE TV for the sake of it.
Budget is unspecified due to not knowing size, but generally I'll pay whatever, as long as it's a good deal.