Hmm, nah sorry, I might not have been as clear as I hoped. I should have been clearer, it's the Brexiteer politicians that have cleared the way for the people to think nothing of NI. The likes of Mogg, Hoey, probably a few others, dismissing the role the GFA has played in continued and long-lasting peace. If it wasn't for them specifically pissing on the NI redline, I don't think voters would have been as dismissive, but that's pure speculation obviously.
There'd clearly always be some voters that were never going to care, but once the politicians opened their mouth and gave the soundbites that undermined the GFA/NI, it enabled a mass of voters to start thinking along those lines too, if that makes any sense. No deal used to be the most unpopular scenario, it's now at the point where I think it's neck and neck with a second referendum. We've panned some of the politicians for their incompetence, but I think we underestimate the effect they have on the electorate, at our peril.