It would help them for the current accounting period yes. But the structural issues persist - these accounts already are mitigated in part by the sale of Gordon.
Incidentally, and I’ve posted on here previously about this, I work for a company which is often approached either directly by clubs or brand intermediaries with regards to front of shirt sponsorship / other opportunities. About six months ago we were asked as to our interest for headline naming rights for their new stadium - and they were asking for an absolute pittance (c. £6-8m). Reeked of desperation.