Forge FC, the Canadian team I keep an eye on had the idea to offer schools the chance to apply for free tickets to see a match. They were hoping to do it for the last game of the season, but realised they should test the theory out first.
So today they are playing in a Canadian Cup quarter final 1st leg against Montreal (the equivalent of the FA Cup) and asked for schools to apply for the free tickets. They expected to only receive 4,000-6,000 applications. They ended up receiving and giving out to all 11,000 applications. Included in their free entry they also get a meal and drink in the ground.
On top of this everyone else who bought a ticket also receives a free meal and drink.
The game kicked off at 11am local time so the kids could attend.
Absolutely lovely gesture.