I think a massively important thing is how we have/are growing the women's team. While undoubtably we've got the financial clout the other teams in the league can only dream of, we have put that money towards giving local talent the opportunity to step up by giving them professional contracts. It really feels like the club are investing in the talent already available, from Becky Langlely down. It really helps grow that connection between fans and the team. The social media posts too are really on point and make it clear that (most of) the lasses are Geordies living out their dream by playing in the black and white... I mean we've even got a player called Keegan!
The development team absolutely destroying their league, I hope, emphasises the point. I'd love to see us become a real force in women's football, driven by developing local talent.