This whole ehrmagerhd Randy vs Bray at WM!??! storyline would be far far more interesting if it wasn't an alliance of all of 5 minutes. It would've worked well for Y2J/KO for example. Or anyone with a friendship over the years. Rather than Bray and Randy who started their friendship after a million months of fighting each other.
It's been an ongoing alliance since October, after a feud for a month.
Also I don't know about real life. But there was no indication of a friendship between Jericho/KO on TV before either tbh, it was also obvious that would end eventually we just didn't know when and where.
That's not where the entertainment factor comes in, it's how they tell the story which have been pretty damn good in both cases so far.
Which considering WWEs usual inability to book long term storylines over many months have been quite the surprise for me.