Cultivated amateurism.
Adverts that use plinky plonky, happy, quirky folk-ish music, with a voice of the people narrating it along to bright colours and hollow words to appear genuine. f*** off, you're a massive company. Don't think that by trying to sell me a Dylan CD in your coffee shop, or by playing Feist on your adverts that I'm going to start thinking you're the peoples champion.